Building digital products, service concepts, and customer experiences that connect user needs with business priorities.
Experience
Experience that shapes my perspective.
I have worked across healthcare, marketing, publishing, sustainability, digital products, community engagement, events, and innovation. The throughline is helping people align, clarify direction, and create momentum.
The work
Different contexts. The same human work underneath.
Every business is different, but the underlying challenges are remarkably similar: aligning people, clarifying direction, and creating momentum.
Developing strategic marketing initiatives, growth plans, go-to-market thinking, and new program or service offerings.
Partnering with executives and cross-functional teams across operations, marketing, product, finance, and leadership.
Professional arc
Strategy shaped by design, systems, and execution.
Oct 2025 - Present
Senior Strategy Consultant, Enterprise Transformation
- Lead enterprise discovery using stakeholder interviews, current-state analysis, and strategic synthesis.
- Translate complex organizational challenges into recommendations spanning operating model design, cross-functional initiatives, and workflow optimization.
- Design and facilitate executive workshops to align on future-state vision, strategic priorities, and execution pathways.
- Develop OKR and KPI measurement approaches tied to customer experience, workforce engagement, and operational efficiency.
Aug 2024 - Oct 2025
Director of Strategy
- Led strategic planning and transformation for a complex regional business unit within a large integrated health system.
- Translated enterprise priorities into actionable strategies across business lines, departments, and leadership teams.
- Built a high-performance operating model connecting strategy, execution, governance, and outcomes.
- Created executive-ready narratives connecting mission, market dynamics, customer experience, and transformation priorities.
Jan 2022 - Aug 2024
Director of Innovation & Product Strategy
- Led innovation and product strategy within a corporate venture team, identifying unmet needs and designing solutions grounded in user and system realities.
- Synthesized stakeholder and user insights to define experience opportunities, build business cases, and set concept direction.
- Guided 0-to-1 concept development through problem definition, pain-point exploration, solution design, and business model development.
- Built the innovation team's foundation in human-centered design, product strategy, and business case development.
2017 - Present
Founder & Strategy Director
- Designed operating models, strategic roadmaps, and innovation frameworks for emerging ventures.
- Facilitated executive alignment workshops and strategic planning sessions.
- Developed go-to-market strategies and stakeholder engagement approaches to drive growth.
- Blended design thinking, business modeling, and systems thinking to elevate client performance.
2017 - 2021
Associate Director, Strategy & Experience Design
- Designed multi-channel experience ecosystems aligning mission with business performance and stakeholder engagement.
- Led cross-functional teams and managed strategic partnerships across sponsors, content partners, and stakeholders.
- Developed strategic frameworks for programming and engagement that drove revenue growth and deepened relationships.
2015 - 2017
UX/UI Designer & Researcher
- Applied user research and human-centered design methodologies to develop digital products aligned with customer needs.
- Established foundational design systems and UX frameworks that informed product development and team practices.
Common threads
The pattern work that makes strategy useful.
The strongest strategic work is rarely about adding more complexity. It is about asking better questions, recognizing patterns, connecting the dots, and helping teams move with confidence.
Business strategy
Growth planning, new opportunities, strategic priorities, and decision support.
Innovation
Product and service development, customer experience, and concept-to-execution pathways.
Organizational alignment
Cross-functional leadership, meeting facilitation, initiative management, and team clarity.
Executive communication
Leadership messaging, board presentations, vision documents, LinkedIn content, and storytelling.
Let's build what's next
Bring the next step into focus.
For fractional leadership, strategic consulting, brand intensives, executive communications, workshops, facilitation, and special projects.